Privacy Policy

At HT Marker (“we,” “us,” or “our”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website htmarker.com, purchase our industrial marking machines, or communicate with our support team.

This policy describes our handling of your information. Where consent is required, browsing our website alone does not constitute consent to optional analytics or advertising cookies. Your cookie choices are explained in Section 4 below.

1. Information We Collect

We collect information to provide better services, process your orders, and improve our customized solutions.

A. Personal Information You Provide

When you make a purchase, request a free sample test, or fill out a contact form, we may collect:

  • Identity Data: Name, company name (optional).

  • Contact Data: Email address, shipping address, billing address, and phone number.

  • Transaction Data: Details about payments and products you have purchased from us.

  • Customization Data: Specific requirements for your marking solutions (e.g., material type, design files for testing).

B. Payment Information

We do not store your full credit card information on our servers. All payments are processed securely through third-party payment processors (such as PayPal, Stripe, or major credit card networks). These processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council.

C. Automatically Collected Information

When you visit our site, we may automatically collect certain information about your device, including:

  • IP address and browser type.

  • Time zone setting and location data.

  • Cookies and usage data (e.g., pages viewed, time spent on the site).

2. How We Use Your Information

We use the collected information for specific business purposes:

  • Order Fulfillment: To process and ship your marking machines and accessories.

  • Customer Support: To respond to your inquiries, provide technical support, and send 24h response updates regarding your tickets.

  • Service Improvement: To analyze website usage and optimize our product offerings (e.g., analyzing which machine models are most popular).

  • Marketing (Opt-in only): To send you updates about new products, software upgrades, or special promotions. You can unsubscribe at any time.

3. Sharing Your Information

We respect your data. We never sell your personal information. We may share your data only in the following legitimate circumstances:

  • Service Providers: We share necessary data with third-party vendors who perform services on our behalf, such as:

    • Logistics Partners: (e.g., DHL, FedEx, UPS) to deliver your machine.

    • Payment Processors: To facilitate secure transactions.

  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

4. Cookies and Tracking Technologies

We use cookies for shopping functions, website analytics and advertising measurement.

  • Shopping and functional cookies: Support features such as your shopping cart, account access and product viewing preferences.
  • Analytics and advertising cookies: Google Analytics helps us understand website use. Google Ads helps us measure advertising results and, where enabled and permitted, support personalized advertising. WooCommerce source attribution records how visitors reach our website.

European Economic Area, United Kingdom and Switzerland: We ask you to accept or reject analytics and advertising cookies. Accept enables these purposes; Reject declines them. Your choice applies to Google Analytics, Google Ads consent settings and WooCommerce source attribution. Declining these cookies does not prevent you from browsing products, submitting an inquiry or using shopping functions.

Other regions: Analytics and advertising measurement are enabled by default under our regional website settings. You can change your choice using Cookie settings at the bottom of any page.

You can use Cookie settings to change or withdraw a previous choice at any time. We remember an explicit choice in a first-party consent cookie for up to 180 days. Withdrawing consent updates the tracking settings and clears accessible first-party analytics and advertising attribution cookies; it does not delete information already collected.

Google tags may send limited measurement and consent signals without analytics or advertising cookies when consent is denied. This is different from enabling normal cookie-based tracking. Learn more about how Google uses information from websites that use its services.

We use IP-based country detection through WooCommerce geolocation services to apply regional settings. If your country cannot be determined, we ask for a choice before enabling optional analytics and advertising cookies. You can also manage cookies in your browser, although disabling shopping cookies may affect cart or account features.

5. Data Security

We implement industry-standard security measures to protect your personal information. Our website uses SSL (Secure Socket Layer) encryption technology to ensure that all data transmitted between your browser and our servers remains private and integral.

While we strive to use commercially acceptable means to protect your data, please remember that no method of transmission over the Internet is 100% secure.

6. Your Data Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.

  • Correction: Request that we correct any inaccurate or incomplete data.

  • Deletion: Request that we delete your personal data (“Right to be Forgotten”), subject to certain legal exceptions (e.g., keeping transaction records for tax purposes).

To exercise these rights, please contact us at info@htmarker.com.

7. Third-Party Links

Our website may contain links to third-party websites (e.g., YouTube videos, social media pages). We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

  • Email: info@htmarker.com

  • Mailing Address:Room No. 903, Building D1, No.999 GaoLang East Road, Binhu District, Wuxi City, Jiangsu, China

  • Response Time: We aim to respond to all privacy-related inquiries within 24 business hours.